Integrated Marketing Services

This is the complete stack of all integrated marketing services. Custom vertical packages are built from integrations of these core services.

The old models for agencies and digital are so dead they are hurting paying clients and audiences alike. If you are working with some one who is not innovating, they are likely hurting your efforts.

For example: If a professional mentions "social media" to you, we haven't had social media since TikTok exploded social media platform business models. The whole game is led by organic video which is your media. Not social. Media.

Many of the services in the right column need to be delivered in new ways and different orders than in older, more traditional models- which may operate but not provide the market leverage and value you require for success today.

The power of GreyRock.Digital is in the specific vertical service packages as we re-envision how agencies, consultants & digital service providers create and distribute value.

Planning, strategy and tactics are executed simultaneously, feedback is instant and emotion is constantly being shaped, not by facts but by vibe. Not by a single "commercial" or video but by the body of digital content you publish and distribute.

Strategy

Political Campaign Strategy
Category Strategy
Brand Strategy
Corporate Strategy
Product Strategy
Communications Strategy
Content Strategy
Public Affairs Strategy
Platform Strategy
Channel Strategy
Investor/Fundraising Strategy

Elements of Strategy

Goals & Objectives Development, Integration & Reporting
KPI’s Measurement, Analytics Design & Reporting
Targeting, Audience & Persona Development
Key Message Development
Naming, Nomenclature Development and Branding
Technology Platforms Recommendations & Management
- CRM*
Tactical Planning by Channel/Medium

Digital Marketing

Content Development
Email Marketing*
Creative Asset & Ad Development
Ad Versioning & Traffic Management
Pay Per Click Advertising*
Re-targeting Campaigns*
Social Media Account Management
Social Media Advertising Campaigns*
Research & Listening Analysis*
Competitor Research & Monitoring*
Thought Leadership Research & Monitoring*
Polling & Survey Research Design
- In-House Digital*
- Live Polling Outsource*
Public Affairs/Issues Research
Threats Monitoring, ID & Analysis*

Web Development

Domain Acquisition*
Platform & Hosting Management*
- Wix, WordPress, Squarespace, GoDaddy, WebFlow
Business Email Setup*
Payments Integration & Account Setup
- Stripe, Squarespace, Wix, Anedot, WinRed*
UI/UX Design
Information Architecture
Form Development & CRM Integration
Core Content Development, Evolution & Syndication
Link Building
Search Engine Optimization (SEO)*
Search Engine Marketing (SEM)
AI Search Engine Optimization (AEO)*
Search Analytics Reporting & Analysis*
- Google Search Console Reporting & Analysis
- Google Analytics Reporting & Analysis

Strategic Communications

Public Relations
- Media Relations
- Influencer Relations
- Investor Relations
- Analyst Relations
Thought Leadership & Brand Authority Building
Executive Visibility*
- Executive Training
- Executive Ghostwriting
- Media Training
- Interview Prep
- Research
Internal Communications
Writing
- Press Release Writing
- Technical Writing
- Media Kit Creation
Press Release Distribution*
Content Syndication

General Advertising

Develop Advertising Campaign Plan
- Timeline, Phases & Schedule
- Media Buying Research, Budget, and Negotiation
- Compliance and Regulatory (e.g., FDA, FTC, SEC)
- Targeting & Data Acquisition
- Media Buy Analytics Performance Reporting
Photography, Video, and Audio Production**
Peer Agency/Contractor Coordination

Service Channels

Inbound (Owned & Earned Media)
- Blogs/Articles/Thought Leadership Placement
- Social Media (All Your Media)
- Content Marketing
- Production Video
- Organic Video
  - Long Form
  - Short Form
  - Vertical
- Streaming
- Website Marketing
- Email Marketing
- SEO
- AEO
- PPC
- SEM
Outbound (Paid Media)
- TV
- Cable
- Streaming
- Radio
- Direct Mail
- Outdoor
- Digital Display